Summary
The Democracy Center presents three primary lessons for climate activists on corporate campaigning, pulled from the training resource, ‘Beating Goliath.’ When faced with the heft of multinational corporations, citizens need to pick up new tools to counterbalance some of the world’s most powerful players. The article provides links to many useful resources for activists, and highlights current campaigns engaged in the fight against climate change through targeting corporations.
Learning Goals
- Turn a global problem into a local issue by getting people involved personally
- Harness positive public awareness, make action attention getting (and if possible funny!)
- Understand who to target to get the action you need
Object Information
Web address: http://democracyctr.org/newsletter/march-2012-beating-corporate-goliaths/
Content area: Advocacy strategy; Climate change; Corporate campaign
Geographic area: -any-
